Learn how your packaging design can have a significant impact on customers.
Packaging Design can make consumers feel good about the overall product experience. Is opening this product exciting? Suspenseful? Luxurious? There are various emotions brands may want to create in their consumers, and many ways to excite those emotions through packaging design. If you’re curious about how packaging can produce strong feelings, read on.
1. Packaging Design Creates Anticipation
Many brands want their consumers to be full of anticipation when they are opening their products. Decades ago, consumers may have been happy to unwrap their products and toss the package in the trash. Not today! Today, packaging can be an integral part of the product experience. A brand can help build anticipation for their product by creating a packaging design with layers. For instance, they may build a box within a box or a boxed product with a ribbon wrapped around the box. These packaging touches require the consumer to slow down and appreciate the package.
2. Packaging Can Impress and Awe
If a brand wants to impress its consumers, they may consider not only creating an appealing product but appealing packaging for it. For instance, many sleek smartphones or computers can be very sleek, high-powered, and a significant investment of money. The consumer doesn’t want ordinary packaging for their special purchase; they want equally sleek, modern packaging. These packages may have minimal packaging designs and boxes with luxurious textures. These touches make sure to impress the customer right away before they even use their product.
3. Packaging Encourages a Lifestyle
While beautiful packaging design is great, it is more impactful if it is related to the product. Packaging that relates directly to the product’s style or purpose will impress consumers and invoke a sense of a lifestyle around that product.
For instance, if you are designing a “beach body beauty” collection, you may want to add palm trees, bright colors, and linen textures. These elements remind your customers of a day on the beach and get them excited to use your product and create the sense of spending a lazy day on a warm beach.
4. Green Packaging Design
Many brands are now designing unique, beautiful packaging that is biodegradable or can be used more than once. This appeals to a customer base that is looking for green products and services.
People will be interested in buying your products because they admire your brand practices and core values. They also know that your unique packaging provides them with something besides the packaged product.
Overall, packaging that creates an experience through emotion is an excellent way to connect to consumers and make a lasting impression. Remember the important role that packaging design plays in the feeling of your company’s products.
Liquid Filling Design Specialists
For over 70 years, FILAMATIC has provided the widest range of liquid filling equipment while delivering the lowest cost of ownership to our customers. We excel in flexible, customized solutions for every stage of your business growth. Whether you require a single machine, a complete turnkey solution, or a fully-automated, integrated Monobloc system, we have the experience to ensure your satisfaction is exceeded.
For more information on our liquid filling solutions, please call 866.258.1914 or visit www.filamatic.com/contact-us.