In the wake of the largest climate change discussion to date, The Procter and Gamble Company (P&G) has announced that they are working on a new sustainability project involving their Head & Shoulders shampoo bottles. P&G debuted their plan to produce their Head & Shoulders bottles from up to 25% of recyclable beach plastic, making their shampoo bottle the first of its kind.
In order for P&G to accomplish their goal it will require thousands of volunteers and NGOs to collect 2,600 tons of plastic on beaches annually. To make this possible P&G has partnered with recycling leaders TerraCycle and SUEZ. These Head & Shoulder bottles are expected to hit shelves this summer in France as a limited edition, available in Carrefour retail stores.
“We felt that the leading shampoo brand in sales should lead in sustainability innovation and know that when we do this, it encourages the entire industry to do the same,” said Lisa Jennings, Vice President, Head & Shoulders and Global Hair Care Sustainability Leader, Procter & Gamble.
This large feat by P&G is making headway within the packaging industry towards more sustainable packaging practices. We expect to see additional manufactures follow in P&G’s footsteps of instilling environmentally conscious practices.
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